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1 |
Easy checkout. In-store
sensors connected to a smartphone app
keep track of each item you select. The app
runs a tally. It also cross-checks your list
or selected recipes to tell you what you
forgot. As you exit, the app charges your mobile-payment
system.
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2 |
Curbside pickup. Order
from your smartphone or computer. A
staffer loads your bagged order directly
into your car, within your chosen time
window. Or you can request home delivery.
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3 |
Smaller spaces. Newer
stores will be smaller, with more space
devoted to fresh
produce,
as well as deli and prepared items, and less
space to interior aisles of branded package
goods.
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4 |
‘How may I help?’ Trained
“concierges” wander aisles in the
supermarket of the future like boutique
salespeople, offering meal-prep ideas and
other suggestions. As you wander, store
sensors connected to your smartphone trigger
recommendations, too.
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5 |
Grab and go. Meal
kits,
rotisserie chickens, and other prepared
foods are
near the front, where you can buy them in a
hurry. Or have whole meals prepared fresh to
order while you shop.
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6 |
A feast of info. Sensors
in the supermarket of the future, detecting
that you’ve picked up an item, launch a
display showing nutritional data, possible
recipes and food pairings, information on
where and how the food was grown or raised,
and even the farm’s labor and animal-welfare
practices.
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7 |
Pharmacy. Shoppers
Drug Mart /
Pharmaprix
outlets will provide prescriptions and
vitamins - allowing customers to quickly
pick up their supplies each month. We could
also go the other way --
integrating the Ovadu concept into the
pharmacy model, providing increasing value
and service to existing customers.
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8 |
Virtual choices. Rather
than encountering a dozen brands of Dijon
mustard, you might find four, plus a screen
you can scroll through to order one of the
eight other varieties, which the store keeps
in stock out of sight. The screen recognizes
your smartphone and proposes new products to
try. Your picks are delivered to you at
checkout or directly to your home.
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9 |
PC Brand. Instead
of having hundreds of national brands
- making inventory more complex and costly,
the stores will hold only PC branded
items, and our own private label product
selection, along with a few dozen top
best-selling national brands.
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10 |
Location. Outlets
will have two variations - one will be
located directly on service roads of major
highways, allowing customers to order or
call in their order and then quickly pick up
their order on the way home from work. The
second type will be integrated into office
buildings, apartment buildings, where there
is a captive pool of shoppers, seeking
fast, easy, and healthy food on the go.
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