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Naturr.com |
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| The
fastest growing segment in the food
industry is the natural food category. |
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Younger customers searching for better
ways to eat healthier for their families
is a major change in the last ten years
and is no longer a trend. |
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| Naturr
is the natural foods superstore. We will
build a few stores, and then a year or
two later, the company will announce
that it has purchased the company and
will integrate the concept into its
large supermarkets - dedicating a large
space to the boutique-within-a-store
concept. |
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| The
store will have a unique shelving system
- no aisles but rather pods where each
pod will be dedicated to a
specific product category.
None will be higher than six feet. Each
will be dedicated to a specific
category. Items on sale or promotions
will be placed on the top of each unit.
There will be visual access to the
entire space from anywhere in the store.
It is a sort of Apple store for natural
foods. |
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| In
time, the Naturr brand will be
introduced - a complete line of
high-quality, environmentally-friendly
products that will have earned the trust
and confidence of the consumer. This
line of products will eventually make
its way into all company stores. Nature
Value departments will eventually be
replaced by Naturr boutique - a store
within a store concept, This
will be the new Presidents Choice brand
for the natural foods category. |
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Product demonstrations will occur every
week-end. Companies will feature their
new products and offer advice to
customers. |
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space will be clean, modern, simple, and
inviting. No clutter, it will feature
large, open spaces offering a multitude
of products - both local and from around
the world. |
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Dieticians will offer helpful
advice. Local chefs will show off
the latest ideas in healthy eating,
and a library with the latest
magazines and books will provide
timely advice. |
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The staff will be selected for their
knowledge, expertise, and advice.
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The company should grow rapidly and
in only a few years will be an
innovative, successful division and
brand within the company. |
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| Located in Pointe-Claire, Quebec, the first
Naturr retail outlet will be located in a former
Bureau En Gros/Staples store. It is in a
high-density, high-income area, with many young
families seeking an alternative to the usual
food choices. This store will offer the latest
fresh items, a wide assortment of vegetarian
products, and will be plastic-free, throughout
the store. It will be a cutting edge store that
will one day be integrated into the wider
network. |
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Created on
November 16, 2016 |
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Property of Andre B.
Beauregard.
All Rights Reserved.
Unauthorized use of this material is strictly prohibited
without the
expressed written consent and permission of its owner. |
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